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Moneyball for medicine: Using Salesforce in cancer research | dreamforce

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What can we do as a community to improve the world of cancer survivors, to create more survivors, and to improve the biosciences with information science? asks Marc Benioff, Salesforce founder and CEO at Dreamforce 2015 in San Francisco.

Benioff graciously salutes his mother, a cancer survivor, and gives Salesforce’s answer: The Wisdom Study, a collaboration with the University of California, San Francisco, (UCSF) and the Athena breast health network, to test new cancer screening methods.

Dr. Laura Esserman, M.D., M.B.A, Professor, Departments of Surgery and Radiology, and Affiliate Faculty, Institute for Health Policy Studies, UCSF; Director, Carol Franc Buck Breast Care Center; and Co-Leader, Breast Oncology Program, UCSF Helen Diller Family Comprehensive Cancer Center, joins Benioff on the stage. Dr. Esserman sees targeting therapy to the right people as requiring the same tools as targeting sales to customers, telling Benioff: “I saw the vision you had, and I said this is what I want.”

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